With foot traffic expected to be down by at least 25% this holiday season, more and more retailers are adopting virtual events to drive engagement and build community. In this short post, we’ll take a look at five retailers who are using online experiences and virtual events to their advantage.
Michaels Stores, is America’s largest retailer of arts and crafts materials. Partnering with AnyRoad, they have used data to scale their experience program to 20,000 online and in-store classes a year.
Founders Brewing, one of the most recognizable names in craft beer, partnered with AnyRoad to bring data and insights to their brewery visitor experience.