AnyRoad Raises $47 Million to Power Data-Driven Experiences At Scale

AnyRoad, the leader in Experience Relationship Management (ERM), today announced that it closed a $47M Series B funding round led by funds and accounts managed by BlackRock with participation from Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente.

Michael Oconnell

Latest Posts

Customer Experience - 5 MIN READ

How to Achieve Commercial Success and Deliver a Great Experience

Many luxury spirits and beverage brands think that it’s impossible for their brand homes to deliver a great experience while also being commercially viable. But that’s just not the case.

Greg Klingaman

Marketing - 4 MIN READ

Shoptalk 2022 AnyRoad’s Key-Take Aways

The million-dollar question: What is the future of retail? What will it look like, how can retailers prepare for this new reality, post-COVID?

Sarah Heeren

Webinars & Podcasts - 1 MIN READ

The Future of Brand Loyalty

A conversation about how brands can actually create lasting memories instead of simple moments through their experiential programs, paving the way for a new type of brand loyalty, one focused on being a part of a customer’s repertorium.

Nana Apostolopoulou

All Posts

Customer Experience - 4 MIN READ

Brand Conversion: The Golden Metric for Events and Experiences

Brand experiences create emotional connection and transformation – and have the power to turn visitors into evangelists, shifting them from new consumers into passionate promoters.

Daniel Yaffe

Podcast - 1 MIN READ

Reshaping the Retail Experience with Data Analytics

In this episode, Shelley E. Kohan and Daniel Yaffe talk about what retailers and brands should be thinking about when it comes to data analytics to make data-driven decisions.

Nana Apostolopoulou

Customer Experience - 4 MIN READ

How Brand Homes Can Succeed in the Post-Pandemic World

2022 is a critical year for breweries and distillery visitor centers aiming to operate at pre-COVID levels through new experiences and offerings to engage consumers.

Min Kim

Podcast - 1 MIN READ

Beyond Experiential Boundaries: Meow Wolf, Transformation, and the Metaverse

Discover how Meow Wolf experience designers go about creating engaging experiences that compel consumers to give their time to you.

Nana Apostolopoulou

Webinar - 2 MIN READ

Trends in the Distillery & Brewery Visitor Experience

AnyRoad aggregated data from 200 brands to identify key trends and help brand homes make the most out of the 2022 recovery.

Nana Apostolopoulou

Podcast - 1 MIN READ

The State of the Experience Economy

In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy.

Nana Apostolopoulou

News & Updates - 4 MIN READ

Report Finds Brewery and Distillery Experiences Are Set for a Record Year

The 2022 Brand Homes Trends Report is based on aggregated data from more than 200 brand homes from companies like Diageo, Anheuser-Busch, Sierra Nevada, Founders Brewing, and members of the KDA.

Michael Oconnell

Marketing - 5 MIN READ

What Marketers Need to Know About First-Party Data, Live Experiences, and the Value Exchange

B2C Marketers are increasingly using live experiences to grow their first-party dataset. Learn how to build a first-party data strategy.

Shaalin Parekh

Customer Experience - 1 MIN READ

How to Use Experiences to Build Long-Term Customer Relationships

Featured at the WBR Future Stores Virtual Event – Jennifer Harness, Director, Content & Experience, Michaels Stores and Natalie Brown, Head of Marketing, Sur La Table – share strategies and insights on increasing in-store retail with experiences.

Jesse Dang