The world's most loved brands open their doors to the public for tours and experiences. These venues, often referred to as ‘brand homes’, are becoming increasingly sophisticated and interactive.
Nestlé's Silicon Valley Innovation Outpost (SVIO) worked with AnyRoad to develop and launch a direct-to-consumer experience marketplace for dog training. The platform went from concept to live in just 60 days.
Robert Serna, Experiential Marketing Advisor at AnyRoad and professional Sommelier, offers insights from his first virtual wine tasting experience.