Deeply understand how consumers engage with your experiences, why they drive impact, and how to measurably improve them.
“Using AnyRoad data enables us to make smarter decisions on programming, better understand brand loyalty, and influence purchase behavior.”
GLENN COX, HEAD OF BREWERY EXPERIENCES, BUDWEISER
Improve the impact of experiences
Wrap science around the art of experiential by quantifying the impact experiences have on your brand and your consumers.
Pinpoint trends by demographic, psychographic, and more dimensions to peel back the layers on performance.
Benchmark your performance against peers
Layer industry context over your brand’s experiential data to understand where you’re over- or under-performing relative to peers.
Identify areas for improvement
Surface the factors that drive a positive and negative experience by applying NLP across all qualitative data, and prioritize your time in the areas that will drive the most impact.
Apply insights to current and future programs to predictably improve and scale your experiential program.
Secure and reliable
Enterprise grade security. SOC 2 – Type I audited.
No waiting on other teams. Access your experience data immediately.
Trusted and governed first-party data
Stay compliant with GDPR, CCPA, and local privacy laws.
Complete the picture across the customer journey
Leverage APIs and integrations to connect all your data.