🥃 Spirits & Distilleries

Your sampling events and activations generate millions of impressions. Now capture the data.

AnyRoad helps CPG brands manage field activations, sampling programs, and brand events — while capturing first-party data from every interaction and proving downstream purchase impact.

Get a Demo

Download the CPG Experience Benchmark

Trusted by Leading Brands

Absolut

Diageo

Proximo

Campari

+36%
Guest Revenue

+69%
More Guest Data

+16 pts
NPS Lift

+23%
Monthly Revenue

The Problem

CPG experiential is the biggest line item you can’t measure

📊

You’re running hundreds of activations and sampling events a year but only capturing a fraction of the consumer data

🔗

Your CMO is asking for experiential ROI and you’re delivering anecdotes instead of attribution data

🛠️

Field teams are using spreadsheets and disconnected tools that make it impossible to get a unified view of program performance

how anyroad helps

From sample to sale — measure the full journey

fullview data capture

Capture first-party data at scale

FullView captures consumer data from every interaction at every activation, building the first-party dataset your marketing team needs in a post-cookie world.

+69%

more guest data - Upcoming Sprint

roi attribution

Connect the sample to the sale

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+36%

guest revenue per visit - Absolut

pinpoint ai

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+16 pts

NPS Improvement - Diageo

schedule-based pricing

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque neque ex, consectetur sagittis elit sed, auctor sollicitudin nisi.

+23%

monthly revenue - early adopters

Want to see what this looks like for your program?
Use or free ROI Calculator to estimate your revenue potencial

Calculate Your ROI

Leading CPG brands use AnyRoad to capture 69% more consumer data from their activations and connect in-person interactions to measurable retail sales. One brand saw a 36% increase in revenue attributed to their experiential program.

Customer Name

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+36%

Guest revenuen per visit

+69%

More guest data captured

+16 pts

NPS Improvement

+23%

Monthly Revenue Uplift

The platform