AnyRoad Named High Performer in 6 Categories in G2 2023 Winter Grid Report → Read the News

Our Story

Founded in San Francisco in 2013 by Jonathan and Daniel Yaffe, AnyRoad is a leader for experiential marketing software.

Over 200 brands including Anheuser-Busch, Honda, and the Golden State Warriors partner with AnyRoad to streamline and scale their experiential programs, grow brand awareness and loyalty, and drive greater ROI from every experience. AnyRoad provides the only unified platform that manages the entire guest journey – from booking and ticketing, to check-in, payment, and post-event analytics.

On February 24, 2022, we closed a $47M Series B funding round led by funds and accounts managed by BlackRock with participation from Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente.


Founded by brothers
Jonathan and Daniel Yaffe


Annual Experiential Data
Points Captured


Customers engaging
consumers in over 90

AnyRoad is headquartered in San Francisco, California


Read our
reviews on G2



36 Reviews

“AnyRoad helps me measure the impact our experiential marketing strategies are making”.

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