Welcome to the experience economy. AnyRoad is the data and insights platform powering leading brands to do smarter, better experiential marketing at scale.

By the numbers

2013

Founded by brothers Jonathan and Daniel Yaffe

15M

Annual Experiential Data Points Captured

200+

Customers engaging consumers in over 90 countries

Our Story

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Founded in San Francisco in 2013 by Jonathan and Daniel Yaffe, AnyRoad is a leader in a new category of software called Experience Relationship Management (ERM).

Over 200 brands including Anheuser-Busch, Honda, and the Golden State Warriors partner with AnyRoad to offer extraordinary experiences and draw insights from data to connect better with customers.

AnyRoad is funded by Andreessen Horowitz, Rally Ventures, Precursor Ventures, and Marc Benioff.

Leadership

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Jonathan Yaffe
Co-Founder and CEO
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Daniel Yaffe
Co-Founder and COO
Christian Collins
Chief Product Officer
Lauren Snyder
VP Customer Experience
Jeff Balaguras
VP Finance
Michael O’Connell
VP Marketing
Minakshi Saini
Head of Design
Paul Gearhart
Head of Sales Strategy
Dan Newman
Head of Engineering
Michael Luna
Head of Customer Support

Interested in working at AnyRoad?

See open roles

Recent press

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20 of Marc Benioff’s Best Startup Investments

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7 Data Sources You Should Absolutely Be Plugging into Your CRM

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20 Leading Companies That Market in unique Ways

What’s new

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Webinar The Virtual Events Playbook – Ideas and Insights for 2021

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Blog Success Story – How Sierra Nevada crafts a world class visitor experience

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Webinar The Business Case for Brand Homes – A fireside chat with the creators of The Heineken Experience

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