Welcome to the experience economy. AnyRoad is the data and insights platform powering leading brands to do smarter, better experiential marketing at scale.

By the numbers

2013

Founded by brothers Jonathan and Daniel Yaffe

15M

Annual Experiential Data Points Captured

200+

Customers engaging consumers in over 90 countries

Our Story

1

Founded in San Francisco in 2013 by Jonathan and Daniel Yaffe, AnyRoad is a leader in a new category of software called Experience Relationship Management (ERM).

Over 200 brands including Anheuser-Busch, Honda, and the Golden State Warriors partner with AnyRoad to offer extraordinary experiences and draw insights from data to connect better with customers.

AnyRoad is funded by Andreessen Horowitz, Rally Ventures, Precursor Ventures, and Marc Benioff.

Leadership

1
Jonathan Yaffe
Co-Founder and CEO
1
Daniel Yaffe
Co-Founder and COO
Christian Collins
Chief Product Officer
Ryan Whitney
Chief Sales Officer
Iris Hermelin
VP People
Jeff Balaguras
VP Finance
Aamir Farooq
VP of Engineering
Michael O’Connell
VP Marketing
Minakshi Saini
Head of Design
Michael Luna
Head of Customer Support
Pete Bertrand, CISSP
Head of Security, Privacy and Compliance

Interested in working at AnyRoad?

See open roles

Recent press

1

20 of Marc Benioff’s Best Startup Investments

1

7 Data Sources You Should Absolutely Be Plugging into Your CRM

1

20 Leading Companies That Market in unique Ways

What’s new

1

Ebook Experiential Retail – A Post Pandemic Guide

See More
1

Success Story How Michaels Stores ran 20,000 in-store and online classes in 12-months

See More
1

Webinar The Business Case for Brand Homes – A fireside chat with the creators of The Heineken Experience

See More