The Experiential Trends Report, developed by AnyRoad, shares operational and behavioral trends in the Experience Economy. The trends cover in-person and virtual experiences, ranging from in-store appointments and services to activations to tours and classes.

Highlights include:

• Reopening is accelerating and in-person experiences are booming. For the first time in over a year, in-person experience attendance outpaced virtual events and 68% of experiences in May 2021 were in-person, up from 4% in May 2020.
• Online experiences remain an effective way to increase geographic reach. One brand analyzed was able to increase its audience size by over 60% by adding online experiences to its portfolio.
• Consumers are booking ahead and spending more per visit. The average booking window has increased from 11 to 15 days and spend per visit has increased by 4.5x year-to-date as more activities open up.
• Increased opportunity for add-ons and personalization. Post-COVID consumers are 10-15% more likely to upgrade or personalize their experiences. For example, a brand that offers a distillery tour might generate a lift in sales by offering a limited edition bottle at checkout.

Download the full report for additional key findings.